Creativity and the ability to think creatively is the secret of success in whatever you attempt in life. If your professional career or the business you run has not been as successful as you would like it to be, the reason is probably because you’re not as creative as your competitors. Life is competitive: fiercely competitive. The difference between becoming a “winner” and an “also ran” depends, to a very large extent, on your ability to use your creative imagination.WHY ARE SOME PEOPLE CONSISTENT WINNERS IN EVERYTHING THEY ATTEMPT, WHILE OTHERS STRUGGLE TO REACH THEIR GOALS?If you examine the lives of people who have made their mark in life, you’ll discover that, although hard work and perseverance are important qualities, the critical factor in their success has been their ability to think creatively.Successful people use their creative imagination to find original and innovative solutions to problems. Where others see obstacles they visualize opportunities. They are able to change negative aspects of their lives into worthwhile achievements and are successful in whatever field in which they are involved. They enjoy the financial rewards that always accompany success because they have discovered how to take make use of an important faculty called “creative imagination”.WHAT IS CREATIVE IMAGINATION?Creative imagination is a mental faculty everyone possesses, but few know how to use effectively. It enables you to form images not present to your senses. It is the ability to create images in your mind and visualize situations or conditions you have never actually experienced.Creative imagination is an essential factor in success. Creative imagination allows you to formulate resourceful, ingenious, innovative solutions to problems and take advantage of opportunities others are unable to recognize.It makes no difference whether you are involved in business or provide a professional service. Your success depends on the extent to which you make use of your creative imagination and provide a product or service that is distinctly different to that of your competitors.Not only is creative thinking of vital importance in all forms of artistic expression, it is equally important in the world of business.In order to be successful in the highly competitive world of business and stand out from the crowd, it is essential to think creatively; develop new products; make use of new ideas and use fresh, new marketing strategies.Creative thinking is a priceless gift. It is a life-skill that will help you achieve success in virtually every field. But it is a life skill you cannot allow to remain dormant. In order to think creatively and come up with original new ideas, it is necessary to make regular use of your imagination. You have to give your imagination a regular “work-out”.In the same way as a high-performance engine requires regular use and constant fine-tuning to remain at its peak, your ability to think creatively depends on the extent to which you make use of your imagination.In order for athletes to improve their performances and compete more successfully, they are encouraged by trainers to make use of a training program that involves special exercises. After regular use of these exercises they experience a dramatic improvement in their performance.There are certain, special mental exercises you can use to your re-vitalize your imagination. Use these exercises regularly. You’ll find the improvement in your ability to think creatively will be just as dramatic – and so will the improvement in your business or professional career!